If you run a plumbing business, having an online presence is essential. One of the most effective ways to make your business visible to local customers is by setting up a Google My Business (GMB) profile. This free tool by Google allows your plumbing business to appear in local searches, Google Maps, and the “Local Pack” of Google Search results. Setting up your GMB profile correctly will increase your visibility, attract more customers, and improve your credibility.
In this blog, we’ll walk you through a simple step-by-step guide to setting up your GMB profile for your plumbing business.
Step 1: Sign in to Google My Business
The first step to setting up your Google My Business profile is to sign in to your Google account. If you don’t have one, create a Google account for your business.
- Go to the Google My Business website – Head over to business.google.com and sign in.
- Click “Manage Now” – Once signed in, click the “Manage Now” button to start the setup process.
Step 2: Add Your Plumbing Business Name
Enter the exact name of your plumbing business as it appears in other directories or on your website. Moreover, this is important for consistency across platforms, which helps with local SEO. If you have a specific name, like “Smith’s Plumbing Services,” be sure to enter it without abbreviations or variations.
- Pro tip: Avoid stuffing keywords into your business name, as Google may penalize this practice.
Step 3: Choose the Right Business Category
Google will ask you to select a category that best fits your plumbing business. Choose “Plumber” or a closely related category from the drop-down list. If you offer additional services, like water heater installation or emergency plumbing, you can add those details later.
Choosing the right category helps Google show your business to users searching for plumbing services in your area.
Step 4: Add Your Location
Now, you’ll need to provide the physical location of your plumbing business. This is important for appearing in local search results and Google Maps.
- Do you offer services at your location? – If you have a physical storefront where customers can visit, click “Yes.” If you only provide on-site services at customers’ locations, click “No.”
- Enter your service area – If you don’t have a storefront, enter the areas you service, such as neighborhoods, cities, or regions.
Step 5: Enter Your Contact Information
Add your plumbing business phone number and website URL. Additionally, having a contact number listed increases trust and makes it easy for potential customers to call you directly from your GMB listing.
- Ensure accuracy: Double-check that your phone number and website are correct to avoid missed opportunities.
Step 6: Verify Your Business
Google requires businesses to verify their GMB listings to ensure they’re legitimate. Verification typically happens through a postcard sent to your business address, but other methods like email or phone verification may be available based on your business.
- Postcard verification: Once you receive the postcard (usually within five days), follow the instructions to verify your business.
Step 7: Optimize Your GMB Profile
Once your business is verified, it’s time to optimize your profile for better visibility and customer engagement.
- Add business hours: Ensure your operating hours are accurate, including holidays or any special hours.
- Add photos: Upload high-quality photos of your team, plumbing equipment, or completed projects. Businesses with photos receive more clicks and calls.
- Write a business description: Write a compelling description of your services. Include relevant keywords like “plumbing repair,” “water heater installation,” or “24-hour emergency plumber” to help Google understand your business better.
Step 8: Request Reviews from Happy Customers
Customer reviews are one of the most powerful ranking factors for GMB. Positive reviews not only build trust with potential customers but also improve your local SEO.
- Encourage reviews: After completing a job, ask satisfied customers to leave a review on your Google My Business page. You can send them a direct link to make the process easier.
- Respond to reviews: Engage with your customers by responding to both positive and negative reviews in a professional and helpful manner.
Step 9: Keep Your GMB Profile Updated
Your Google My Business profile is not a “set it and forget it” tool. Keep your information up-to-date to ensure customers always have the latest details about your business.
- Update hours: If your working hours change, be sure to reflect those updates in your GMB profile.
- Post updates: Google My Business allows you to post news, offers, or updates, like promotions or holiday schedules. Use this feature to keep your profile active.
Why GMB is Essential for Plumbers
Google My Business is crucial for local businesses like plumbers because it makes it easier for customers to find and contact you. When your GMB profile is optimized, it increases your chances of showing up in the Local Pack (the top three local businesses shown on Google Search) and Google Maps. This visibility can lead to more calls, website visits, and ultimately, more customers.
Conclusion: Set Up GMB and Boost Your Plumbing Business
Setting up your Google My Business profile is one of the most effective ways to market your plumbing business online. By following this step-by-step guide, you can ensure your business is visible to potential customers in your area and optimize your chances of appearing in local search results.
At Deedar Technologies, we understand the importance of an online presence. If you need help setting up your Google My Business profile or optimizing your digital marketing strategy, contact us today to get started!
Also Check : The Power of Google My Business for Plumbers: A Step-by-Step Guide
